About
Peripheral Vision was setup by Nicholas Froome in 1993 as a parallel business to his existing career as a recording engineer and record producer. At that time the Macintosh was becoming a common sight in studios and Peripheral Vision was conceived to fill a niche supplying hardware and software to the recording industry.
From beginnings in Hornsey and Highgate in North London, the company moved in 1997 to share office space with Tomato in Soho. The company expanded during that time to employ three people full-time and others on a freelance basis, but a decision was made in 1998 to move towards a more Internet-centric focus, towards a virtual office and away from selling hardware and software.
This process reached its logical conclusion in early 2000 when the company relocated to Brighton. Links to Tomato and Underworld remain, but business is conducted out of Brighton. A strong network of freelance engineers, programmers and consultants means that the company is now able to solve the majority of IT problems.
Work during 2001 included Filemaker Pro development and Networking for the Byam Shaw School of Art, and for architects Alan Higgs and Wells Mackereth. Work with long-standing client Wordsearch included a web-based Contact Manager built on Filemaker Pro, Internet mailing list work and general Filemaker database development
New clients in 2002 included D&AD, where a data and ecommerce consultancy project resulted in their new online Awards system. We also worked in London EC1 with architects Fereday Pollard and in Brick Lane with New Media company Amass Media
In 2003/4 we were back with some of our longest-established clients, setting up school-wide email accounts for the Byam Shaw School of Art, installing new workstations for Wells Mackereth and continuing long-term IT support at Wordsearch
In 2005/6 we started working with a new group of clients including Modus Operandi, Devilfish, Michael Wolff and the London Biennale, now named the London Festival of Architecture (LFA). We developed a custom Filemaker database to aid with the marketing of the inaugural Biennale and provided email mailing list setup & management to deliver marketing messages via email. A number of our long-term clients moved offices during 2005 and we provided IT support including network design, phone system specification, security, backup and scheduling
Since 2007, in addition to our ongoing work for Wordsearch and River Film Communication, other clients have included architects Wells Mackereth and DMD, design company Mode, events management specialists Profirst and public art consultants Modus Operandi